There have been discussions about the real estate professional’s role today and how it could be eliminated because of technology. I am a firm believer this will not happen, as I also believe the cheap companies who mass produce content at a low monthly rate will not replace social media managers. Here are some reasons why:
- These companies spray out content to various platforms on behalf of their clients, but that content is not unique. It is adding more and more noise to the platforms, which doesn’t draw people in as much as it repels them.
- There is no engagement factor and therefore they are simply broadcasting content.
- The content is not unique to your voice. Therefore, no one is able to connect on a personal basis with you or your business.
- You tend to blend in with the crowd and your brand is not recognized.
So are your really saving money by paying $49/mth or $99/mth? The quicker you can look at the social media manager position as part of your real estate team the quicker you will be able to recognize this as a career and not simply an add-on service each month. The following is an example directly relating to this point.
You arrange to meet with Bill and Linda Walker to discuss listing their San Francisco waterfront home they are selling so they can buy a horse ranch in a nearby community. You are the first real estate broker they are interviewing and the hope is you will gain their business on both the buying and selling part of the transaction. You start off with the fact that you work with a top notch team who over delivers in every area of real estate service. Bill and Linda both ask at the same time, “How many are on your team and what do they each do?”
You answer quite easily. “There’s Mary, who has been with our team for 5 years now and she is a Buyer’s Agent. She is the person who will walk the parties through the transaction when they purchase your home.”
“Amy, who is our Listing Coordinator. She moved here from NYC a few years ago where she worked for a big real estate firm and wanted to downsize to a more personable environment. She’s the one who will be responsible for communicating with you about the status of your home once we list it. Also, she will get the print marketing out to all the right venues.”
“Sarah is our Social Media Marketer. She’s been in the social media industry for 6 years now and knows all the in’s and out’s of getting your home the most exposure online. She has our team on all the most popular social media platforms and has developed our team’s online presence. We are very well-known on Facebook, Google+, Twitter and even Instagram, as well as Pinterest and LInkedIn. In fact, there are few online areas she hasn’t visited on our behalf.”
“Finally, John, who is our Escrow Coordinator and Office Manager. He wears two hats and has been with our company the longest. We couldn’t operate without John.”
Bill and Linda turned to each other with a smile and nodded. They both said at the same time, “You got it!” John further said “With that kind of representation how can we go wrong!”
They signed the papers and off you went. That’s why a social media manager’s job is safe. That’s also why a Real Estate Professional’s job is safe as well. There’s a lot more to both positions than meets the eye.